Description

1. SEO Services:

• Keyword Research and Selection:
  • Identify relevant keywords for your industry and target audience.
  • Analyze keyword competition and search volume for optimal targeting.
• On-Page Optimization:
  • Meta Title and Description Optimization.
  • Header Tags (H1, H2, H3) Optimization.
  • URL Structure Optimization.
  • Image Optimization (Alt tags and file names).
• Content Recommendations:
  • Content Gap Analysis.
  • Content Strategy Guidance.
• Local SEO (if applicable):
  • Google My Business Optimization.
  • Local Citations and NAP Consistency.

2. SEM Services:

• Google Ads Campaign:
  • Ad Campaign Setup and Configuration.
  • Keyword Research and Selection for Paid Ads.
  • Ad Copywriting and Ad Extensions Implementation.
• Budget Allocation and Bidding Strategy:
  • Set a monthly ad budget and determine optimal bidding strategy.
• Ad Campaign Management:
  • Ongoing Campaign Monitoring and Optimization.
  • Bid Adjustments for High-Performing Keywords and Placements.
• Ad Performance Reporting:
  • Monthly Report with Detailed Insights (clicks, impressions, click-through rates, conversions).

3. Monthly Consultation:

• 1-hour consultation to discuss campaign performance, answer questions, and provide recommendations for improvements.

This combined SEO and SEM starter package offers small ecommerce businesses a comprehensive solution to improve their online visibility and drive targeted traffic. It covers essential elements of both organic and paid search strategies, ensuring a holistic approach to digital marketing success.