Description

1. Keyword Research and Selection

• Identify relevant keywords for your industry and target audience.
• Analyze keyword competition and search volume to ensure optimal targeting.

2. Ad Campaign Setup

• Google Ads Account Setup: Create or optimize an existing Google Ads account.
• Ad Copywriting: Craft compelling ad copy for search ads.
• Ad Extensions: Implement relevant ad extensions to enhance ad visibility.

3. Budget Allocation and Bidding Strategy

• Set a monthly ad budget to control spending.
• Determine optimal bidding strategy based on keyword competition and business goals.

4. Ad Campaign Management

• Ongoing Campaign Monitoring: Monitor ad performance, click-through rates, and conversion metrics.
• Bid Adjustments: Adjust bids for high-performing keywords and ad placements.
• A/B Testing: Test different ad variations to optimize performance.

5. Ad Performance Reporting

• Monthly Report: Provide detailed insights on ad performance, including clicks, impressions, click-through rates, and conversion data.

6. Landing Page Optimization Recommendations

• Provide suggestions for optimizing landing pages to improve conversion rates.

7. SEM Consultation

• Monthly 1-hour consultation to discuss campaign performance, answer questions, and provide recommendations for improvements.

Additional Notes 

• This package is designed to cover the basic SEM needs of small businesses. For more advanced services, consider upgrading to a higher-tier package.
• Prices are for illustrative purposes and may vary based on specific business requirements and market competitiveness.
• Ad spend is not included in the package cost and will be billed separately based on the client’s budget.

This starter SEM package provides small businesses with an effective entry point into online advertising. It focuses on essential elements like keyword research, ad campaign setup, budget allocation, ongoing management, performance reporting, and consultation. It’s a cost-effective solution to help businesses drive targeted traffic and achieve their online advertising goals.