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Cookieless Cookie Jar

Deloitte’s InsightFUL Cookieless Cookie Jar Overview

Deloitte’s

How the cookie crumbled: Marketing in a cookie-less world

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With the right retargeting ads your conversions co

With the right retargeting ads your conversions could go through the roof. But consider personalized retargeting as a boosted conversion factor. When your audience is catered to on a personal level their response is BUY and BUY NOW...These people get me and know my needs. Keep getting personal from the initial attraction phase to the delighting phase of the journey. And never stop giving that individualized approach to every aspect of your customer’s journey.
Keep in mind, we can be a little overbearing so create a cadence that isn’t overwhelming.

Content drives every area of e-commerce from verba

Content drives every area of e-commerce from verbal communication to graphic design. Eyebrows raise when we mention verbal communication and content marketing. The words we use in conversations, emails, or sales calls with our audience can elevate our business to another level. For instance, saying “Client Center” or “Partner Care” over “Customer Service” elevates the consumer from a customer to a client or partner. The consumer becomes part of a relationship rather than a dollar sign.

Both written and verbal communication with your consumer base play a part however small in your Content Marketing Strategy.

No more hyper-targeting? WHAT THE WHAT? Well, not

No more hyper-targeting? WHAT THE WHAT? Well, not so good for Ad Tech Companies BUT...

for the e-commerce businesses struggling to pull the past visitors back and potential traffic to their site, you have to go hard with engagement and getting to know your audience base. I continue to say this without wavering. We have continued to put our stores on autopilot while the new buyer is looking for personalization.

So, you know who the customers are but are they looking for the same product they purchased from you last week or the accessories or perhaps the upgrade? Hyper Targeting is almost a thing of the past. Now its time to put in work!

The COOKIE JAR is almost empty for marketers...now what?

Check out the best overview I've found outlining the State of the Cookie Jar...link in bio.

#cookies #cookieless #cookielessfuture

There are pillars in e-commerce that ever be ignor

There are pillars in e-commerce that ever be ignored. Cover it all and then cover it all again.

Yes, Digital Analytics can drive your sales up bu

Yes, Digital Analytics can drive your sales up but you need to dig in! Get in the DIGITAL ANALYTICS TRENCHES or outsource to a marketing agency. You could be missing out on huge wins. Conversions, traffic, audience behavior (I always say know your audience), referrals, and all sources of analytics should drive strategic plans.

Be intentional when creating your website design s

Don’t get stuck in the day to day, let’s just

Don’t get stuck in the day to day, let’s just throw up a sale or offer. Developing a promotional calendar can get tiresome and the ideas can dry up BUT your audience should never GROW OUT of your offers. Keep the audience in mind at all times. Review your past promotion/offers performance, if it worked try it at another angle. Just because someone else did a promo that seems cool, doesn’t mean the same is right for your audience. KNOW YOUR AUDIENCE!

Are you using your reviews and testimonials to the

There is a Content Rabbit Hole! I've can personall

There is a Content Rabbit Hole! I've can personally attest. Don't get caught in the rabbit hole! At times, content should be a short read and to the point. How much content goes circles back to 'knowing your audience.' Some audiences want the micro, while others a happy with the macro details.

What’s Content Marketing Strategy? Whatever the

There are ways to cut cost when managing your e-co

There are ways to cut cost when managing your e-commerce store. The key is to research, ask the right questions, and compare. You can save big if you take your time to find the right resources. The E-Commerce Management - WAYS TO SAVE download provides an overview of some of those steps.

Knowing your competition’s marketing efforts and

Knowing your competition’s marketing efforts and business strategy isn’t as hard as you think. A Competitor Analysis can give insight into the back-link, traffic, organic, and other variables to compare efforts. Be in the know about your industry competitors to assist in creating clear and performance driven strategies.
Get noteworthy information about your competition to get ahead of the game.

FREE Topical Authority guide download! Are you rea

FREE Topical Authority guide download! Are you ready to get ahead of the competition? It’s time to create thought provoking, relevant, unique, and reliable content...Download your FREE guide now!
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#marketingdigital #digitalmarketing #digitalmarketingagency #free #digitalmarketingtips #ecommerce #onlinestore #onlineshopping #shoppingonline #marketingdigital #elearning #business #startup #seo #website #marketing

Authority content can set you apart from your comp

Authority content can set you apart from your competition. And if you’re early to the game you are miles ahead and should take advantage with great content marketing.

#topicalauthority

Topical Authority pushes you to the forefront. Spend time creating your content that is thought provoking, relevant, unique, and reliable.

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#marketingdigital #digitalmarketing #digitalmarketingagency #digitalmarketingtips #ecommerce #onlinestore #onlineshopping #shoppingonline #marketingdigital #elearning #business #startup #seo #website #marketing

Your Paid, Direct, Organic, and Referral traffic w

Your Paid, Direct, Organic, and Referral traffic will all depend on your marketing and branding efforts for every source.

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#marketingdigital #digitalmarketing #digitalmarketingagency #digitalmarketingtips #ecommerce #onlinestore #onlineshopping #shoppingonline #marketingdigital #elearning #business #startup #seo #website #marketing

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Listen Evolve Teach Start Over... Elevation to the

Listen
Evolve
Teach
Start Over...
Elevation to the #NEXT

By the blood, we are healed.

By the blood, we are healed.

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